Derived from the Latin term meaning “according to value,” an ad valorem tariff is a tax imposed on goods based on their value ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may ...

However, I’m here to tell you that if you can leverage a marketing philosophy in your business, you can use it to unlock so ...

Shannon Sharpe was having one of those 15-minutes-of-internet-infamy moments. Social media blew up in September after the ...

Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...

But with several key platforms and agencies to choose from, plus an ever-evolving marketing landscape, it may be difficult to know where to start. But starting out with some strategic planning can ...

Radio Ink sat down with Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard to discuss the evolution of radio ...

() As a prefix ad- assumes the forms ac-, af-, ag-, al-, an-, ap-, ar-, as-, at-, assimilating the d with the first letter of the word to which ad- is prefixed. It ...

More than one-third of websites selling their own versions implied the products were the same as the FDA-approved drugs.

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

How Do Businesses Leverage Analytics for Data-Driven Decision-Making? Unlocking the power of data is pivotal in today’s ...