The University of Gold Coast (UGC) has achieved a monumental milestone with the conferment of the Presidential Charter, Ghana’s highest accreditation for tertiary institutions. The... Few individuals ...

As we approach 2025, I gathered insight from marketing leaders about the shifts ... they’ll drive business growth in the process. For example, Amazon introduced its AI shopping assistant Rufus ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes. Once June has arrived ...

This friendly chatter can turbocharge your marketing efforts by a whopping 54% (Frontify). While you're at it, mix up the content styles in your brand service playbook ... Related: Vintage Logo Design ...

Different types of emails include: Semrush’s Educational Newsletter is a great example of email marketing done right. Each week, we send out educational emails to over 4M+ subscribers.

This is especially true in the world of marketing and communications, where customer preferences and interests are constantly changing, and leaders need to be ready to switch things up whenever ...

With a dedicated EV platform, manufacturers could reimagine new mobility possibilities for a new kind of mini-MPV. And that’s exactly what the folks at Zeekr has done with the Zeekr Mix. This is a ...

When it comes to marketing, you need to be in the right place. This means you need to target mobile users, as people predominantly use mobile devices to search online. You need to position yourself as ...