The University of Gold Coast (UGC) has achieved a monumental milestone with the conferment of the Presidential Charter, Ghana’s highest accreditation for tertiary institutions. The... Few individuals ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

dance/mix show airplay the week’s most popular songs ranked by radio airplay detections on dance-formatted stations and mix show plays on mainstream top 40 and select rhythmic stations that have ...

This is especially true in the world of marketing and communications, where customer preferences and interests are constantly changing, and leaders need to be ready to switch things up whenever ...

Xiaomi's Mix Flip 2 is rumored to launch earlier in the year than its predecessor thanks to that device's allegedly very good sales numbers. The Mix Flip 2 will allegedly arrive with a bigger ...

Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes. Once June has arrived ...

Subscribe to Sky Sports to watch live, or stream on NOW. You'll need a subscription that includes Sky Sports Mix.

As we approach 2025, I gathered insight from marketing leaders about the shifts ... they’ll drive business growth in the process. For example, Amazon introduced its AI shopping assistant Rufus ...