With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

All the latest news, analysis and opinion on FMCG marketing.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off.

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Britvic driving volume growth to the personalities needed to create the optimum ...

As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry. From the challenge of ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

Much progress has been made in traditional media to stamp out everyday sexism in marketing, but social media is fuelling ...