MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Agoda has unveiled a generative AI short film entitled 'Leo’s Magical Travel Adventures', designed to highlight global exploration and cultural diversity. The film is the latest addition to ...

Stellar Ace, a business arm of SMRT, and Singapore’s most connected out-of-home advertising company, has launched SkyWalk, a new large advertising format that spans eye-catchingly across 80-plus ...

This past year was one defined by rapid changes in AI, consumer data privacy, and the reshaping of digital experiences. Emerging technologies have been driving everything from content creation to ...

Pantone has named "Mocha Mousse" (17-1230) as its colour of the year for 2025. The warming, brown hue was selected to spread a message of richness and it suggests the delectable qualities of ...

As 2024 draws to a close, Google's Year in Search provides insights into topics that captured the attention of Malaysians throughout the year. According to Google, sports were a major highlight ...

The technology marketing landscape is undergoing profound change, which presents new challenges and opportunities. As the industry reaches critical inflection points, tech marketers must rise as ...

Several lawmakers have recently received identical scam emails featuring a manipulated video, which uses AI to superimpose their faces onto screenshots of a bed scene with a nude woman. Federation ...

Meta has launched a global campaign to increase awareness of online scams during the holiday shopping season. The initiative aims to provide users with the necessary tools and information to help ...