With the TikTok ban potentially taking effect in Q1 2025, marketers are on the lookout for alternatives if the company's ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Several lawmakers have recently received identical scam emails featuring a manipulated video, which uses AI to superimpose their faces onto screenshots of a bed scene with a nude woman. Federation ...

This post is sponsored by Qualtrics. In 2025, delivering exceptional customer experiences (CX) will be the difference between growth and decline. As consumers tighten their spending after poor ...

Artificial Intelligence (AI) is revolutionising the marketing industry, offering both opportunities and challenges for professionals. As AI technologies continue to evolve, their impact on ...

As we step into 2025, the landscape of public relations (PR) is undergoing a transformative shift, driven largely by the rapid integration of artificial intelligence (AI). According to data from ...

As we approach the end of 2024, we at MARKETING-INTERACTIVE want to extend our heartfelt gratitude to each and every one of you for your unwavering support throughout the year. Way was most ...

This past year was one defined by rapid changes in AI, consumer data privacy, and the reshaping of digital experiences. Emerging technologies have been driving everything from content creation to ...

Pantone has named "Mocha Mousse" (17-1230) as its colour of the year for 2025. The warming, brown hue was selected to spread a message of richness and it suggests the delectable qualities of ...

Meta has launched a global campaign to increase awareness of online scams during the holiday shopping season. The initiative aims to provide users with the necessary tools and information to help ...