When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the ...
Editor’s Note: Brands with access to first-party data have launched media networks in recent years across a variety of verticals—from grocery chains to hotels to airlines. But in the past year, ...
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. Chief Marketer, the leading information resource serving ...
How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times. We spoke with Violife’s Global President & Chief Growth Officer about the ...
Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who have pushed the envelope, elevated groundbreaking ideas and ...
In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make ...