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PMLiVE
11 天
Merck gains rights to Hansoh’s preclinical GLP-1 candidate in deal worth $2bn
Merck & Co – known as MSD outside the US and Canada – will be gaining exclusive global rights to Hansoh Pharma’s preclinical ...
PMLiVE
13 天
The need for a human touch in an AI world
AI is shooting for the moon and the stars but the real benefits come from anchoring it to the human voice Research conducted ...
PMLiVE
7 天
Launching a novel drug treatment in Japan
As the world’s third largest pharmaceutical market, Japan accounted for approximately 6% of the $1.5tn in global ...
PMLiVE
7 天
Pfizer’s Braftovi regimen receives FDA accelerated approval to treat colorectal cancer
Pfizer’s Braftovi (encorafenib) regimen has been granted accelerated approval by the US Food and Drug Administration (FDA) to ...
PMLiVE
7 天
Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information ...
Is your medical education strategy reaching the right HCPs in the formats they prefer? Discover actionable insights to ...
PMLiVE
7 天
New Webinar: The 2025 Pharma Toolkit for Virtual Medical Education
Elevate your MedEd strategy with our 2025 toolkit! From AI-driven patient avatars to interactive augmented reality scenarios, ...
PMLiVE
12 天
Is omnichannel right for rare diseases?
In theory, the principles of omnichannel – personalised content through the right channels to maximise customer experience – ...
PMLiVE
10 天
Novo Nordisk invests $1.2bn to establish rare disease production facility in Denmark
Novo Nordisk has announced an investment of 8.5 billion Danish kroner, or approximately $1.2bn, to establish a new rare ...
PMLiVE
14 天
Merck shares positive phase 3 results for Keytruda/Lynparza regimen in ovarian cancer
The results come two months after Merck shared positive results from the phase 3 KEYNOTE-689 trial of Keytruda as a ...
PMLiVE
11 天
Pro bono work in pharma
For most of us working in healthcare communications, the best buzz is when the work has clearly reached those who are most in ...
PMLiVE
7 天
Shaping tomorrow with strategic foresight in early commercialisation
If you are struggling to navigate the complexity of early commercialisation, rest assured, you are not alone. Clinical trial ...
PMLiVE
13 天
Best practices in linguistic validation of clinical outcomes assessments
At first glance, translating clinical outcome assessments (COAs) from their original language (most commonly English) to ...
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