See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Please note that your conversations will be recorded. Let’s be honest: seeing Gartner’s latest CMO spending report probably ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.