Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...

This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming ...

Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...

Learn the dos and don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025.