Stylist meets the women ditching alcohol and taking up ‘dry socialising’ to save their friendships. Confronted with endless hours of free time and interspersed by stress and anxiety ...

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, has today unveiled its annual global trends report which reveals how and why consumers will socialise over the next year. Based on AI ...

Cristina Diezhandino, Chief Marketing Officer at Diageo, commented: "Distilled 2025 delves into the biggest trends shaping socialising this year - from the rise of the 'zebra striping' phenomenon ...

Cristina Diezhandino, Chief Marketing Officer at Diageo, commented: "Distilled 2025 delves into the biggest trends shaping socialising this year - from the rise of the 'zebra striping' phenomenon to ...