Change and risk taking is part of an adaptive development process. Testing A defined process when following an iterative cycle. Programmers will undertake some basic testing during implementation ...

Ghosh, Sourobh, and Andy Wu. "Iterative Coordination and Innovation: Prioritizing Value over Novelty." Organization Science 34, no. 6 (November–December 2023): 2182–2206.

Iterative design close iterative design A cyclic design process of modelling and testing to achieve gradual improvements to the design. is a circular design process that models, evaluates and ...

From the start, the duo adopted an iterative design process, relying on small, focused experiments to shape their platform. As Brendan explains: “We frequently ran small experiments to ...