Forget LA traffic! The Boring Company has sold popular merchandise before. Back in December, Musk teased the sale of flamethrowers after reaching 50,000 hats. And he delivered. Musk has turned to ...

So the first thing they did were they did the hats, Boring Company hats, and I think they raised something like $5 billion, million dollars, some ridiculous amount of money on just hats.

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Alas, there's no fancy box like you'd expect from an Apple product or other tech gadget. As you can see, when you open the box, you'll just see the hat inside. Again, pretty boring, but very on-brand.