Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

I also considered my extensive background serving and enjoying tequila as a bartender, server, and entertainer in Mexico.

Patron Tequila co-founder J.P. DeJoria comments on Diageo's deal to pay up to $1 billion for Casamigos -- the tequila brand created by George Clooney and Rande Gerber -- and the advice he gave the ...