Known for their free-spirited, ambitious and outspoken personalities, Gen Zs today are finding their purpose on social media.

So while Gen Z has myriad social channels in the palm of their hand, TikTok is clearly a part of the daily mix. According to a timely research study by Sociallyin reveals unique social media usage ...

Millennials have surpassed Gen Z in social shopping across TikTok, Instagram and Facebook, according to new research.

Gen-Z grew up immersed in the internet and social media. They are fluent in the language of digital culture—understanding its aesthetics, influencers, and what content resonates versus what ...

and the United States who have at least one social media account and follow at least five brands on social media. Among Gen Z respondents, TikTok is the most used social platform for learning about ...

BENGALURU: Before curly-haired icons like Taapsee Pannu, Sanya Malhotra, and Kangana Ranaut gained popularity on the big ...