This case study shows how a broadcasting minnow, SAB TV, reached out to India's youth via mobile and internet platforms by recreating the world of SAB TV as a social game called SABurbia.com; where ...

Main Cast- Disha Vakani, Dilip Joshi, Amit Bhatt, Munmun Datta, Mandar Chandwadkar, Shyam Pathak, Tanuj Mahashabde, Sonalika Joshi, and Ambika Ranjankar One of the longest-running Sab TV shows ...