Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an ...

While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the broader health-conscious market.

(Bloomberg) -- Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their ...