Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

Evolve Technologies, a maker of weapon detectors, recently settled charges with the Federal Trade Commission, that it had ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one ...

The shot clock is on for broadcasters to provide mass reach with one-to-one precision, and it’s an achievable goal. Here’s how to do it. The post How To Make Broadcast TV A Precision Marketing Product ...