In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad space per publication grew by 5% in the first half of 2024 as compared to ...

Print ads that run in local or national, daily or weekly news publications Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind ...

Explore the evolution of car ads from billboards to television, and how they've shaped consumer choices. Discover how these advertisements reflect societal values and invite readers to share their ...

Statistically, Millennials consider print media as more trustworthy and authoritative and report a stronger emotional connection to messages delivered on paper. "Even though Millennials are the most ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The ad didn’t just catch eyes—it shattered the mould of mundane print advertising. A small swipe with a wet tissue was all it took to reveal hidden messages on the front pages, cleverly ...