Due to viral videos, the one chip challenge became a nationwide sensation. However, the widespread consumption of the ...

A spokesperson for Paqui confirmed with PEOPLE that the product, which contained Carolina Reaper and Naga Viper peppers, is ...

Paqui was a small, regional tortilla chip brand with better-for-you ingredients, bold flavor profiles and very little brand recognition. As the brand planned for a national rollout that pitted it ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

A Massachusetts teenager is believed to have died after attempting the Paqui One Chip challenge, leading to the product being pulled from shelves. This is not the first time that dangerous and ...

Harris's official cause of death has not been confirmed, but his parents have called for the One Chip Challenge to be banned. Snack-maker Paqui claims that the single tortilla, sold in a coffin ...