That morning, Harris had eaten a Paqui “One Chip Challenge” product, a single tortilla chip packaged in a coffin-shaped box ...

Prior to its 2015 acquisition by SkinnyPop Popcorn parent Amplify Snack Brands, Paqui was ... a persistent challenge that needed to be addressed. We made the world's spiciest tortilla chip, packaged ...

but his parents have called for the One Chip Challenge to be banned. Snack-maker Paqui claims that the single tortilla, sold in a coffin-shaped box, contains a blend of "the hottest peppers ...

At least three California high school students have been hospitalized after participating in a social media trend called the “One Chip Challenge,” according to district spokeswoman Chelsea ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...