If you never had the chance to try the "One Chip Challenge" by Paqui, you may be too late to do so now. It has been discontinued. PEOPLE reports that the product was taken off shelves. This ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

Prior to its 2015 acquisition by SkinnyPop Popcorn parent Amplify Snack Brands, Paqui was a small ... the lack of brand-name recognition was a persistent challenge that needed to be addressed. We made ...

A Massachusetts teenager is believed to have died after attempting the Paqui One Chip challenge, leading to the product being pulled from shelves. This is not the first time that dangerous and ...

but his parents have called for the One Chip Challenge to be banned. Snack-maker Paqui claims that the single tortilla, sold in a coffin-shaped box, contains a blend of "the hottest peppers ...