OMO, the leader brand in the fabric cleaning category in Vietnam has always enjoyed strong equity of 'Tough stain removal'. With rising consumer purchasing power and rising affluence, consumers are ...

This case study shows how OMO, a detergent brand, launched a live-streaming campaign to showcase children's sedentary lifestyle and increase brand awareness and sales in the Middle East. Kids today ...

where women, especially young female students, often find themselves vulnerable to predatory behaviours by those in positions of power. Although it was passed by the Senate, Omo-Agege regretted ...