A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...

Nike’s second-quarter revenues dropped 9 per cent, better than expectations. Shares ticked up as new CEO Elliott Hill broke ...

Nike’s new CEO Elliott Hill warned of short-term pain ... taking the helm in October that Nike “lost its obsession with sport,” vowing to right the ship by refocusing its business on sport ...

Nike's new CEO said that two months into the job ... Losing its "obsession with sport" Hill also highlighted a big-picture reorientation. "We lost our obsession with sport," Hill said on the ...

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's ...

The dawn of a new and sportier Nike is imminent ... To me, inviting 8 billion athletes into sport is a pretty powerful purpose." The best way for Nike to be Nike, according to Hill, is to an ...

The dawn of a new ... sport and put the athlete at the center of every decision. The sharpness in each sport is what differentiates our brand and our business and fuels our culture." Hill and the ...