In the context of AI, ROI measures the value or profit a company generates from implementing AI tools and solutions compared to the cost of those initiatives. This includes both tangible financial ...

For years, the essence of ROI has been tied down to financial metrics like profit margins. Industry leaders share their views ...

Digital marketing relies on various strategies to attract and engage audiences, and search engine optimization (SEO) is one ...

Most marketers (62%) report being at least somewhat satisfied with their ability to measure the return on investment (ROI) of sponsorship and event marketing initiatives, according to a recent report ...

In this piece, I apply ROI to retirement investments and tell you what ROI means, how to calculate it, the different types, its limitations and how to use it to help you achieve an abundant ...

Return on investment, or ROI, is a vital metric to track when measuring your project's success. It looks at the amount of money and benefits you earned from the project compared to the amount of ...

Determining the effectiveness of your customer relationship management (CRM) software can be tricky. Even if your revenue is growing, are you building a faithful following of satisfied customers? To ...

With that in mind, I propose some unconventional AI ROI metrics that more accurately capture the true impact of an organization’s AI investments. Start by measuring how AI disrupts and ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their ...

AI holds huge promise, but its impact can be difficult to assess. We asked CIOs how they calculate the technology’s return on ...