So what does Maslow's Hierarchy of Needs have to do with the midterm elections? For starters, it's a quick and helpful way to understand human psychology, including the psychology underlying our ...

Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex. Then came safety needs -- security, stability -- followed by ...

Abraham Maslow was an American psychologist who ... So, here is the Customer Hierarchy Of Needs: · Products that Work – We’re starting at the bottom of the pyramid and working our way up.

It’s about half a century older than Maslow’s Hierarchy of Needs, or the two-by-two matrix. It underpins many of the models used to measure and build brand equity. Moreover, it has survived relatively ...