There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...

A diversified strategy creates agility to react to market and technology shifts. “AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...