To elaborate on the idea, we can say that marketing mix denotes the set of actions or strategies that a firm uses for the sake of promoting its brand or product in the market. The important ...

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...

A diversified strategy creates agility to react to market and technology shifts. “AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing ...

Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many ...

A recent survey titled “Behind the Screens: Refining your 2025 Media Mix,” conducted by Swoop/MM+M, highlights how healthcare marketers view different video platforms for engaging audiences and the ...

Optimize retention strategies: Target users with a higher likelihood of interaction and purchase. This evolution will transform apps into platforms for continuous consumer interaction. Adopting ...