The campaign demonstrates the consequences of poorly executed ad targeting, using creative examples to illustrate mismatched ...

Over the years, the professional networking site LinkedIn has managed to carve a niche for itself in the business-to-business segment. This popular marketing tool is also the most expensive ...

If you’ve ever applied or thought of applying for a job via LinkedIn, you’ll know that the experience can be immediately ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

There have been growing concerns over misleading sponsored posts and increasing popularity of influencer marketing on ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications ...

LinkedIn has launched a new promotional campaign which aims to highlight the effectiveness of its ad targeting options, including its advancing AI audience reach tools, by showcasing how not to target ...

Jessica Jensen has been appointed as Chief Marketing And Strategy Officer at LinkedIn. She took to LinkedIn and announced her ...

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to ...