The campaign demonstrates the consequences of poorly executed ad targeting, using creative examples to illustrate mismatched ...

If you’ve ever applied or thought of applying for a job via LinkedIn, you’ll know that the experience can be immediately ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications ...

There have been growing concerns over misleading sponsored posts and increasing popularity of influencer marketing on ...

LinkedIn has launched a new promotional campaign which aims to highlight the effectiveness of its ad targeting options, including its advancing AI audience reach tools, by showcasing how not to target ...

With 97% of B2B marketers already using it for their own content marketing efforts, what does the introduction of LinkedIn's own version of Stories mean? The concept of "stories" was first rolled out ...

Jessica Jensen has been appointed as Chief Marketing And Strategy Officer at LinkedIn. She took to LinkedIn and announced her ...

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to ...

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