Lego has worked with hundreds of other partners to translate the likes of Harry Potter, "Lord of the Rings," "Ghostbusters," ...

Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish ...

Lego introduced other popular themes after that, like Lego Pirates, but the number-one theme was Lego Town (now called Lego ...

Pulling from existing and upcoming intellectual property from movies and television shows allows brands such as Lego to cater to an already robust and engaged consumer. Lego’s first licensed ...

LEGO is one of the most recognizable toy brands in the world, sparking creativity in both children and adults alike. Founded ...

There is a lot to love about this one-of-a-kind LEGO set—aside from its world map and large "Wonderliner Jet," this set ...

Jellycat and Lego are officially topping the most popular charts for Christmas 2024. Here are some of the best deals ...

Holly Robinson Peete‘s connection to the LEGO brand extends far beyond her guest appearance on Fox‘s LEGO Masters: Celebrity ...

This week has seen a flurry of activity within Lego Fortnite, the game's ever-expanding corner in which several major ...

Portugal Duty Free has opened the first LEGO store at Lisbon Airport, located in Terminal 1. The new space offers an ...