The Korean Wave, an exhibit running from March 24 to July ... 250 objects that highlight Korea’s innovative contributions to art, cinema, drama, music, fashion, beauty and technology.

After three years of rigorous preparation, Asia Society Korea Center is pleased to announce the launch of Part 4 of the Korean Wave Initiative: a documentary called Korean Beauty ... set of values ...

We can create good art because we can afford to. Koreans in general love to sing and dance and ... What I’m trying to say here is that if the Korean Wave has taught us anything, it’s the fact that the ...

As a leading organization seeking to generate new ideas across a variety of fields, Asia Society Korea Center has launched the Korean Wave Initiative in Asia and the United States to build upon ...

The Korean Wave, or Hallyu, is a term that represents the global popularity of Korea’s cultural content. Since the late 1990s, Korean TV shows and pop music have drawn considerable attention in China, ...

Summarises findings from a paper published in the Journal of Brand Strategy on the power of culture in branding: How the Korean Wave can help global brands thrive in Asia. This article summarises ...