The global popularity of Korean content, including the series 'Squid Game', is celebrated by actor Lee Byung-hyun. He ...

Food, is gaining popularity worldwide. From kimchi to bulgogi, these unique flavors are captivating taste buds and ...

Korean soaps and K-dramas feature in the day-to-day conversations of the youth around the globe. With the advent of the twenty-first century, the last decade in particular, the influence and ...

As the beauty hub gains global attention, fuelled in part by the pandemic and the rising appeal of Korean culture, the industry is seeing unprecedented growth. In 2023, South Korea hosted some 606,000 ...

THE Philippine National Volleyball Federation (PNVF) has incorporated the Korean touch in world-class marketing and public ...

To avoid being hit by multiple drone attacks from the air, North Koreans have taken to forming a ‘human shield,’” says a ...

The Korean wave is coming to New York and New Jersey in 2025 with many K-pop acts expected to make stops during their world tours. From newer groups like BABYMONSTER to veteran soloists like Taemin ...

BTS has been part of the Representative Brands of Korean Wave rankings by BRANDSTARS since 2018. (Image via Weverse/BTS), BTS has been honored as the Representative Brand of the Korean (Hallyu ...

MANILA, Philippines — Park Sung-hoon is no longer reportedly considered to join the cast of the time-slip Korean drama with YoonA after figuring in a controversial issue involving the uploading ...