In 1916 the United Rubber Company introduced its first sneaker, the Keds Champion. This style is so iconic that it's withstood the test of time and is still on the market more than 100 years later ...

Leave it to two experienced executives and entrepreneurs to revive a storied American footwear brand with the injection of ...

We're talking, of course, about the iconic Keds Champion sneakers. American culture is peppered with shoes that have stood the test of time, from Air Jordans to Converse All-Stars. Keds is one of ...

Because of this, they became known as 'sneakers', and in 1917 the Keds shoe company was set up to sell them to America. In the late 1890s a British company called J.W. Foster and Sons (now known as ...