The outcome of analysis and comparison can inform you whether your app has market viability—whether it will be liked, and thus purchased, by your target customers. For startups or solo entrepreneurs, ...

Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...

AI promises to change the world around us, and we all need to reflect on how this will affect the many aspects of our daily ...

Some apps have advanced features, such as real-time market data, fractional shares and paper trading. Apps' educational resources help new investors understand how to optimize investing strategies.