The process is usually carried out using special analysis tools designed for such work. The outcome of analysis and comparison can inform you whether your app has market viability—whether it will be ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...

Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...