The Air Jordan 1 was announced on April 1, 1985, celebrating a noteworthy moment in sneaker history. It was the first signature shoe for a novice player, Michael Jordan, who was enlisted by the ...

Jordan Brand is getting ahead of next year's 40th-anniversary celebration of the Air Jordan line by dropping a new ad in the ...

The Fragment's resale value more than doubles its competition. These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of ...

In total, Christies sold nine pairs of Jordan's shoes to celebrate his 14-year career ... considered to be the best basketball player in the history of the game, and became a global icon in ...

The shoe starts with a white leather base ... And I felt like there could be this excitement driven by leveraging the history of the Jordan Brand, even though we aren’t talking about a Jordan ...