It definitely is. Since most people use it only once, it is a huge waste of paper. And it’s really unnecessary. You can just put your gift in a paper bag that the recipient can reuse later.
Here’s a cute idea: Match your package topper with your gift wrap’s print. Here, it’s real spruce branches sprucing up (sorry) wrapping paper printed with the same. But you can also top ...
That's enough to wrap around the Earth... more than eight times. But it brands itself as paper - so surely it all just gets recycled? The short answer? Not always. And that's because gift wrap ...