The brand management firm is creating a collection of adult and childrenswear featuring Geoffrey the Giraffe, a mascot of ...

Before the demise of Toys R Us, Geoffrey Giraffe served as the chain’s mascot. Her favorite members of her zoo are a pair of giraffes with their calf tucked between them, perched on a stick bench.

The retail brand now has its own entertainment production division, Toys R Us Studios, which plans to give Toys R Us’ biggest and most recognizable asset, its giraffe mascot Geoffrey ...