While the choice of a name that is a trademarked brand wasn’t the main concern in this case, other countries have banned similar attempts – with names such as Mercedes or Chanel banned in ...

The ‘in crowd’ today, throw around brand names for every garment they wear, and it would not be an exaggeration to say most of my generation have not heard of them. We know of Christian Dior, Prada, ...

"A company's name is often undervalued as a brand asset but in fact is one of the most important," said Solopress head Richard Kemp. Based on how often users ask Google for the correct way to ...

more trusted by the public than the best-known for-profit brands. 1 Large nonprofits, such as the American Cancer Society and the American Red Cross, have detailed policies to manage the use of their ...

Emma Conway says generic and brand-name drugs must have the same milligrams of medicine in them.(Supplied) Typically, after a drug company researches, develops and markets a medication ...

A brand is a specific feature that identifies a company's products and services. This feature can be a name, slogan, logo, or design. Some common examples include the Nike swoosh, the Golden ...

A few months ago, I met up with a woman who wanted to become a professional namer - a consultant who specializes in developing brand names for companies and products. With over a decade in the ...

When Burger King expanded into Australia, there was already an Australian company called Burger King, so Burger King offered its Australian franchisee several alternative names. The franchisee ...

In the world of branding, names aren't just labels; they're narratives. In India, where culture and language intertwine beautifully, many brands have names that are steeped in meaning, carrying ...

Take a look at some other slang terms for popular consumer brands. The nickname has some fairly sizable name recognition: According to a 2019 National Retail Federation survey, 79 percent of ...

Be it Campbell’s, Starbucks or Dunkin’, the world’s biggest food brands are dropping the foods that made them from their names. Coley Porter Bell’s Jenn Szekely explains why. It’s the ...