Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included other ...

LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management ...