Mountain Dew is moving to recruit the next generation of customers by hiking into its past. The PepsiCo-owned soda brand this month revealed a new visual identity that restores its proper first name ...
Mountain Dew (PEP) is “reclaiming the mountain” with a rebrand that nods to the past. The PepsiCo-owned soda hasn’t had the word “mountain” on its cans since 2009, instead referring to ...
7 is “Hakuro” (white dew). This is supposed to mean that morning dew is glistening white on plants, signifying the end of summer and the arrival of autumn. But that hardly feels real.