One of Utah's biggest business success stories may be getting ready to cash out in a big, big way. Like $2B big.

The owners of Crumbl are exploring a sale that could value the popular cookie chain at nearly $2 billion, including debt, according to people familiar with the matter.

focusing on prime locations in diverse communities while maintaining consistent quality across all stores. This approach has helped Crumbl establish itself as more than just another cookie shop; it’s become a destination for those seeking a premium ...

Crumbl is reportedly considering a sale that could value it at roughly $2 billion, according to Reuters. The publication said the dessert giant is working with investment bank North Point on a sales process and that private equity firms may be interested.