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Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, and Steven Bellman We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...
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How advertising messages are presented is often referred to as creative execution. While there has not been any unanimous agreement on the classification of the execution alternatives, even more ...
Creatives reflect on the maverick filmmaker’s profound impact on advertising following his death and we look back at the surreal and boundary-pushing commercials he directed.