When audiences encounter UB in the digital realm, our dedicated palette makes it a consistent experience. Our audiences usually first meet UB digitally, way before they ever experience it in person.

* PMS palettes for coated and uncoated Northwestern Purple are spot color. You will need to provide your vendor with the actual PMS codes [add link]. Download the ...

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

AdMaven, the performance-driven online advertising and monetization platform for media buyers, affiliates, ad networks and publishers, today announced a brand refresh and website redesign. The ...

The Block N logo is the core element of the University's academic brand ... The primary color of the N is white. In formal or more elaborate designs, the N can be gray or silver. The Block N logo ...

Walmart (WMT) announced a comprehensive brand refresh that “reflects its evolution as a people-led, tech-powered omnichannel retailer.” Some ...