Color is more than just a visual stimulus; it has the power to influence our emotions, thoughts, and behaviors. The ...

Have you ever wondered why the color pink is closely linked to love, kindness, and warmth? From pastel shades to ...

But have you ever wondered what happens in your brain when you see color? How do different colors affect your emotions and behavior? This article will explore the neuroscience of color and some ...

Experiential advertisements tend to be more complex in their design. To increase the effectiveness of functional advertisements, designers should use more pleasant, less arousing colors, as well as ...