When the American writer Derek Sandhaus arrived in Shanghai in 2006, he soon encountered Chinese baijiu — a fiery and powerful liquor found at dining room tables and bars across the country. He didn’t ...
To Wan Bing, baijiu is more than just a liquor. "It's a symbol of cultural heritage, a tool for bridging worlds, and a calling," said Wan, president of the newly formed Chinese Liquor Culture ...
BEIJING--A distillery in southwestern China is aiming to tap a growing taste among young Chinese for whisky in place of the traditional “baijiu” liquor used to toast festive occasions.
China's local liquor market is booming, with foreign investors pushing new liquors into the market. But despite increasingly diverse offerings, a fiery traditional spirit - baijiu - is still a ...
Baijiu reached a global market size of $95.21 billion in 2022, more than whiskey ($64 billion) and vodka ($25 billion) combined. Within Taiwan, Kinmen Kaoliang is uniquely synonymous with the spirit.