The rebrand, launched on Thursday, features sixteen new idents created by British and international animators. And there's not a fluffy number in sight. The BBC says its colourful new idents ...

The BBC '2' takes on a variety of roles; a pouncing creature, a pin in a bowling alley, a cuckoo clock, a spy, a sneeze, and roaming a corridor. Mid-90s idents condensed into a short film by ...