Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

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Jason Bermant, a former UMass football student-athlete, joined the Massachusetts athletics department in December of 2025 as the Executive Director of Student-Athlete Marketing, Recruitment and ...

Influencer marketing is often associated with splashy promos read by YouTube mega stars for direct-to-consumer brands like Honey, Chipotle, or Seatgeek. And early coverage of student-athlete ...

One of the companies that have done a wonderful job of helping athletes at all levels, from high school, through college and professional, grow their brands has been Pliable Marketing. Their ...

And in the world of brand marketing, authenticity is the new currency. In a long overdue leveling up, brands in industries seemingly unconnected to sports are now partnering with female athletes ...

Online media company Active Athlete Inc. has bought GolfBuzz Inc., a golfer-focused developer of publishing tools and technology, with plans to extend into mobile. Active Athlete will extend GolfBuzz ...

In the first three and half years of NIL, the majority of athletes' brand partnerships have been traditional transactions - compensation in exchange for social media or marketing promotion ...