Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

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Jason Bermant, a former UMass football student-athlete, joined the Massachusetts athletics department in December of 2025 as the Executive Director of Student-Athlete Marketing, Recruitment and ...

One of the companies that have done a wonderful job of helping athletes at all levels, from high school, through college and professional, grow their brands has been Pliable Marketing. Their ...

And in the world of brand marketing, authenticity is the new currency. In a long overdue leveling up, brands in industries seemingly unconnected to sports are now partnering with female athletes ...

In the first three and half years of NIL, the majority of athletes' brand partnerships have been traditional transactions - compensation in exchange for social media or marketing promotion ...

The Athlete’s Foot's head of marketing, Heidi Fisher, said for the Back to School campaign, the brand wanted to capture the ...